First it was called content-led commerce. Then it came to be known as influencer-led commerce. And its latest iteration is creator economy. This evolution of the terminology for online personas impacting buying decisions -- through blogs, memes, bite-sized videos, and podcasts -- has happened over the past five to seven years.
There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.
Cheil India has a strong presence in the retail and shopper marketing space.
Relatives of the three youths, belonging to Dhar Sakri village in Kotranka of Rajouri area in Poonch, had lodged a written missing persons report in the local police station after they lost contact with them on July 17. The three were working as labourers in apple and walnut orchards in Amshipura.
'Priyanka Gandhi play is not only about winning allies and lifting spirits; it's also about cash'
'An influencer is expected to have upwards of 100,000 followers across various social media platforms of YouTube, Instagram, Facebook, Twitter etc,' points out brand strategist Ambi Parameswaran, founder, Brand-Building.com.
The advertisement with the PM's face has not amused social media. In fact, it wondered if the usage of the image was even legal.
Wordsmiths and artists of different parties are working overtime to deliver punches and counter punches in their bid to reach out to voters through different platforms ranging from Facebook to YouTube.
'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.' 'The challenger is the incumbent and the ones ruling then are now the challengers.' 'So, the realities have changed and so have the electorate's expectations.'
'Our proactive detection rate for hate speech in India is close to 97 per cent -- which means that of the hate speech content we remove, we detect 97 per cent of it proactively, even before anyone reports it.'
However, the social media giant hasn't responded to as yet.
Aleksandr Kogan, who created tools for Cambridge Analytica that allowed the political consultancy to psychologically profile and target voters, bought the data from the microblogging website in 2015, before the recent scandal came to light.
Displaying 'ARMY' on private transport is an attempt to milk the respect and reverence that the common citizen has for a person in the armed forces, observes Colonel K Thammayya Udupa (retd). By writing 'ARMY' and displaying regimental insignias, we expect a few misdemeanours to be overlooked.
'Google and Facebook need to be tamed, their garb of 'Investing in India's future' need to be pulled off,' observes Vibhu Arya.
The Mauka man is back to his roots again after briefly switching sides to India.
The updated election ads policy for India will require advertisers to provide a 'pre-certificate' issued by the EC or anyone authorised by the poll panel, for each ad. Further, Google will verify the identity of advertisers before their election ads run on its platforms, reports Peerzada Abrar.
She added that 78 per cent of the traffic on Twitter now comes from outside the US, signifying the growing importance of emerging markets.
Disgraced former Australia captain Steve Smith has tied up with the local arm of Britain's Vodafone Group in an advertising campaign that leverages the nation's ball-tampering shame for marketing purposes.
The office will be headed by Twitter executive Peter Greenberger.
The instructions came after the photograph of a hoarding displaying pictures of the Indian Air Force pilot as well as senior Bharatiya Janata Party leaders was circulated on social media and came to the EC's notice.
By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content.
'If the prime minister wants to be seen as a global statesman, then is it not embarrassing to be so closely associated with a gang of foul-mouthed bullies?' asks Vir Sanghvi.
A mechanical engineer - Upendra Nath Bramhachari - has applied for the post of head coach of the Indian team with an aim to 'drag an arrogant Virat Kohli on right track'.
Congress MP and member of the panel Karti Chidambaram had requested Tharoor to take up the matter and call the officials of the Information and Broadcasting Ministry before the committee to seek clarification and remedial measures.
The coronavirus-enforced lockdown has changed the perception that kitchen and household chores are a woman's domain, as men are also pitching in to share the domestic workload and in the process learning and upgrading their culinary skills.
Social media-savvy party to metamorphose its mouthpiece for volunteers into a newspaper to reach out to all voters. Somesh Jha reports
Amid the sounds of gunbattle and bombs exploding, on Wednesday, the sound of music arose from the ruins of Mosul in Iraq, all thanks to one man -- Ameen Mukdad. The 28-year-old Iraqi violinist was responsible for a small concert in the city he was forced to flee by Islamic State militants.
A free press is not necessarily an unbiased press. The media curates what it presents to the public, and that curation is driven by multiple considerations, argues Devangshu Datta.
Formula One supremo Bernie Ecclestone caused a social media storm on Tuesday when he said women racing drivers would not be taken seriously in the sport and dismissed the contribution of immigrants to Britain.
Buoyed by increased viewership and a relatively controversy-free tournament, the Indian Premier League (IPL) has seen a spike in its brand valuation to $5.3 billion after the 10th edition, according to global valuation and corporate finance advisor Duff & Phelps.
Brosnan's contract details that he was to advertise a "breath freshener/tooth whitener," which wouldn't include an ingredient that turns saliva red.
A year ago, India's #MeToo movement witnessed women across India speak up against sexual harassment. Nikita Puri assesses what, if anything, has changed.
The ad for a 'lehnga' brand featuring Bollywood star Alia Bhatt as the much indulged daughter and granddaughter has fired debate on social media platforms and elsewhere on the age-old tradition of giving away the daughter.
Entrepreneur and podcaster Raj Shamani identifies four most sought after job profiles.
Patanjali Yogpeeth on Thursday confirmed that it has received a defamation notice served by the Indian Medical Association (IMA), demanding an apology from Yoga Guru Ramdev over remarks on modern medicine, and said it will give legally a 'befitting reply'.
The community has taken offence to being wrongly stereotyped as watchmen in the ad which also plays on an exaggerated Hindi accent to seem funny
Miss World 2024 will be crowned in India soon. Long before Aishwarya Rai and Priyanka Chopra, Yukta Mukhey and Diana Hayden, a beautiful woman from Bombay was crowned Miss World. In 1966. Reita Faria was India's first Miss World. Vaihayasi Pande Daniel/ Rediff.com met the 80 year old in Dublin recently, still as elegant, still as attractive as she was all those years ago.
'Hindus have never been polarised across Maharashtra in any state election.'
The demand for full-stack developers in India have seen a 20% increase in the last one year.
A true indicator of the country's fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.
